Michael Gilman
Michael Gilman is a Toronto-based writer who has been writing in various media for nearly 10 years. His promotional work with the National Hockey League, Major League Baseball, Olympic Spirit Toronto and the Toronto Blue Jays among others over the last six years have given him a unique insight into the world of professional sports, specifically the business and marketing side.
Articles by this Author
Promotional intelligence – The Beckham brand
- By Michael Gilman
- Published 06/30/2007
- Soccer
-
Rating:
If you live in one of the 13 cities that hosts a Major League Soccer team – brace yourself. The David Beckham Traveling Media Circus is about to roll into your town. Here's a look at the David Beckham brand and how it was built with something called "Promotional Intelligence."